Easy?
Easy?
Surprising Effects Coffee Has on Your Brain, New Study Says by Krissy Gasbarre
The third sentence into the "article" : Neuro-radiologist Nuno Sousa, president of Portugal's University of Minho School of Medicine, led the study, which was sponsored by the Institute for Scientific Information on Coffee and just published in Molecular Psychiatry.
It's easy to read this as the Institute for Scientific Information led the study on coffee. It's hard to read and understand the people who paid for the study, The Institute for Scientific Information on Coffee (ISIC), may have a particular interest in a particular finding that must be read into before reading into the result of the study... and that maybe the reader (you? me yes) does too.
How do you like your coffee?
Easy?